When Soundgas met Roland

When Soundgas met Roland

The story of how we sold Space Echoes to Roland, our trip to London to bring the vintage gear noise to the Boss exhibition launch and came to meet Miki-san, CEO of the mighty Roland Corporation. Pictures are of the venue, the epic exhibition of Boss & Roland gear, and our workshop set up; you can see a full album of shots from the weekend here. Every Boss pedal ever made - at Cause & Effects: 40 Years of BOSS History Following the initial request from Roland/Boss asking us to supply serviced Space Echoes for their Cause And Effects show (celebrating 40 years of Boss guitar effects), our involvement grew, leading to us being invited to take part in the opening weekend of the show at the stunning House Of Vans in London. Walking in and seeing this below was undoubtedly a highlight, but there was more to come...

Every Roland tape echo model - Cause & Effects: 40 Years of BOSS Effects

Our 'anti-boutique' (almost-) all-Roland/Boss rig for the weekend contained many classics, including half a dozen RE series tape echoes, a pair of 808s (one of which we were running with a 303 and a bunch of vintage Boss pedals), a Juno 106 (sadly the RS-505 Paraphonic had just sold, as had both Juno 60s, and we'd not enough room for the SH-7) and a trio of classic Roland Rack effects. Everything was routed through one of our restored Roland PA-150 spring reverb mixers into a pair of original Roland PA columns imported at considerable cost from Japan. Visitors to the workshop could test the tape echoes using various Ace Tone/Roland beatboxes, guitar or the Juno 106. Tony on the vintage Roland rig at Boss Cause & Effects more of our vintage Roland rig at Boss Cause & Effects
While being the only non-Roland/Boss company invited to the opening was in itself a great honour, something we couldn't have dreamed of prior to attending was that we would meet the CEO of Roland, Jun-Ichi Miki, who stopped by to talk to us about original Roland gear. My excitement was so evident that the crew filming the event for Boss asked me to interview him for their channel! Miki-san began his career at Roland building RE-201s (his neighbour on the production line is now head of Boss); he was delighted to see so many classic Roland pieces in use in the Soundgas Workshop stand at the show, especially the trio of superb RE-201s we had in action and he was mystified by the RE-200 ("I've never seen one of these before"). He was very keen to hear about the demand for classic Roland gear, asking about prices of our serviced RE-201s - and about people's attitudes to and love of the older vintage gear. I asked him who designed the RE-201, but it appears that nobody at Roland can recall exactly even though it was "... a very profitable product for Roland!"

Takami-san, Ace & Miki-san from Roland with Tony Miln, Soundgas

. With Miki-san were Shinsuke Takami, who has just moved to Reading from Japan to take charge of new product planning and promotion on the Dance, DJ and Production lines, and Ace - a long-serving Roland designer who was en route to a new marketing post in LA. All three were fascinated by the pair of original 808s and the 303 we were running on the stall. I made a point of stressing how much love and demand there is for the original Roland gear, asking if they were planning to reintroduce the Space Echo (hardly surprising that the answer was an unequivocal no) and they seemed genuinely surprised at the prices of original 808s. I had hoped that we could discover the exact tape formulation used in the original RT-1L Space Echo tapes, but nobody was sure (I will be following up this enquiry now we are in contact with Miki-san). Takami-san was particularly enthusiastic about our gear - he's a committed synth lover and had just passed on many of his treasured vintage synths to friends before leaving Japan - and promised to come visit us in Derbyshire with a load of new Roland gear for us to play with. You can see him below in the Instragram video losing himself in the RE-200:
We were all struck by how enthusiastic and committed the guys from Roland are - it's encouraging that they are musicians and enthusiastic gearheads - we're looking forward to being able to discuss new products with them in future.
We also made a video report of the Boss exhibition itself - watch it here for gratuitous shots of vintage guitar gear and Tony (attempting) to talk about them...
Huge thanks to Matt and the guys at Roland and Boss for getting us involved and to them, plus Rob and the House of Vans London crew, for looking after us so well over the weekend.

Boss presents Cause and Effects

========== Tony Miln is the co-founder (& Head Gear Head) of Soundgas. See/hear him in action on Instagram.
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