
When Soundgas met Roland
The story of how we sold Space Echoes to Roland, our trip to London to bring the vintage gear noise to the Boss exhibition launch and came to meet Miki-san, CEO of the mighty Roland Corporation. Pictures are of the venue, the epic exhibition of Boss & Roland gear, and our workshop set up; you can see a full album of shots from the weekend here.
Following the initial request from Roland/Boss asking us to supply serviced Space Echoes for their Cause And Effects show (celebrating 40 years of Boss guitar effects), our involvement grew, leading to us being invited to take part in the opening weekend of the show at the stunning House Of Vans in London. Walking in and seeing this below was undoubtedly a highlight, but there was more to come...



While being the only non-Roland/Boss company invited to the opening was in itself a great honour, something we couldn't have dreamed of prior to attending was that we would meet the CEO of Roland, Jun-Ichi Miki, who stopped by to talk to us about original Roland gear. My excitement was so evident that the crew filming the event for Boss asked me to interview him for their channel! Miki-san began his career at Roland building RE-201s (his neighbour on the production line is now head of Boss); he was delighted to see so many classic Roland pieces in use in the Soundgas Workshop stand at the show, especially the trio of superb RE-201s we had in action and he was mystified by the RE-200 ("I've never seen one of these before"). He was very keen to hear about the demand for classic Roland gear, asking about prices of our serviced RE-201s - and about people's attitudes to and love of the older vintage gear. I asked him who designed the RE-201, but it appears that nobody at Roland can recall exactly even though it was "... a very profitable product for Roland!"
We were all struck by how enthusiastic and committed the guys from Roland are - it's encouraging that they are musicians and enthusiastic gearheads - we're looking forward to being able to discuss new products with them in future.
We also made a video report of the Boss exhibition itself - watch it here for gratuitous shots of vintage guitar gear and Tony (attempting) to talk about them...
Huge thanks to Matt and the guys at Roland and Boss for getting us involved and to them, plus Rob and the House of Vans London crew, for looking after us so well over the weekend.
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Tony Miln is the co-founder (& Head Gear Head) of Soundgas. See/hear him in action on Instagram.
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